C-Stores And Customer Loyalty Programs
What kind of customer is the hardest to acquire? The answer might surprise you—it’s not tied to gender, race or even income level. The most elusive customer is a new customer.
Investment in customer retention is generally far more profitable than that required to add new customers. C-stores, in a highly competitive industry with considerable foot traffic—should consider existing customer satisfaction to be paramount—above new customer acquisition.
One of the best ways a company can engage and reward its customer base is through a loyalty program.