Seniors are an exciting demographic for c-stores for a number of reasons:
It’s not a myth that breakfast is the most important meal of the day. Scientific research has shown that eating breakfast regularly is an important factor in academic performance and positive behavioral habits, setting the tone for the day.
But making time for breakfast can be a challenge—often, the intention to start the day with a home-cooked meal proves unrealistic. So the hungry student considers other options—such as a quick stop at the local c-store to grab a bite on the go.
What kind of customer is the hardest to acquire? The answer might surprise you—it’s not tied to gender, race or even income level. The most elusive customer is a new customer.
Investment in customer retention is generally far more profitable than that required to add new customers. C-stores, in a highly competitive industry with considerable foot traffic—should consider existing customer satisfaction to be paramount—above new customer acquisition.
One of the best ways a company can engage and reward its customer base is through a loyalty program.