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The C-Store And Customer Reviews

The C-Store And Customer Reviews

With fierce competition, c-store customers can be fickle—even a minor change can mean the difference in where the customer shops. And while a visit to the c-store might seem routine, 90 percent of customers read online reviews before visiting a business—c-stores included. Nearly as many consider the customer review as trustworthy as a personal recommendation. In this day of personal tech, apps such as Yelp and Google are accessible to nearly every potential customer; which is both a blessing and a curse—and a significant opportunity for c-stores.
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